PLUNGE
All-day Kitchen & Bar
Project Summary
Plunge Lounge is a unique, all-vegetarian lounge that offers intricately designed fusion dishes from global cuisines, focusing on vegan and vegetarian delights. Known for its relaxed atmosphere, the lounge features a gourmet kitchen, a dance floor, and an impressive menu with signature cocktails and mocktails.
The project aimed to enhance Plunge Lounge's brand presence through impactful branding and promotional materials, specifically designed for their participation in major events like Supersonic and ongoing customer engagement at the lounge. The designs were focused on creating a strong brand recall and attracting a wider audience.
Project Deliverables
Event Deliverables, Restaurant Deliverables, Social Media Templates
Design Visuals
Brand Colors
Typography
Supersonic
Stall Deliverables
For Vh1 Supersonic, one of India’s largest and most energetic EDM festivals, Plunge Lounge created a bold and visually striking stall to stand out in the festival crowd.
The objective was to attract attendees and promote their unique vegetarian and vegan offerings. The project included designing large-format collateral such as the stall layout, menu cards, and flyers, all crafted to appeal to the diverse crowd at the event. The designs emphasized bright, attention-grabbing visuals to effectively advertise Plunge Lounge and its offerings during the event.
Event Logo
Stall for Supersonic
Flyer for Supersonic
Supersonic Menu Base
Pop-Socket for Event
Post for Event
Dive-Inn Hours
Restaurant Merchandise
Plunge Lounge introduced the Dive Inn concept to offer exclusive promotions to enhance customer engagement. A tent card was designed to display these special offers, giving guests an easy way to discover discounts and deals while enjoying their time at the lounge. The project aimed to elevate the in-house dining experience by making customers aware of the exciting offers available, thereby encouraging repeat visits and increasing interaction with the lounge’s menu.
I designed a set of branding collaterals for Plunge Lounge, aimed at enhancing their customer experience and promoting their unique offerings. This included custom-designed merchandise, each reflecting Plunge’s vibrant and modern aesthetic.
The designs incorporated the brand’s signature colors, logo, and playful elements to create visually appealing and functional items that resonated with their vegetarian and vegan values. These items not only served practical purposes but also helped elevate the overall brand experience, reinforcing Plunge Lounge's identity both in-house and with customers on the go.
I designed eco-friendly takeaway bags for Plunge Lounge using thick paper to align with their sustainability values. Initially considering a full black design, I opted for a more cost-effective approach by incorporating their vibrant brand colors and leaving the raw finish on parts of the bag. To add a playful touch, I included a fun quote, making the bags both functional and engaging for customers.
Social Media Posts
Plunge Ambience
Drinks and Food
Theme Parties
Project Outcome
The branding and collateral designs for Plunge Lounge successfully elevated the brand’s visibility and customer engagement. The eco-friendly takeaway bags, event-focused designs for Supersonic, and the Dive Inn promotions strengthened their brand identity and attracted a wider audience.
In addition, the social media posts generated a 30% increase in likes and shares, while the Supersonic stall saw a footfall of 1.5 million visitors. The Dive Inn offers led to a 25% increase in repeat customer visits, and the eco-friendly bags resonated well with customers, reinforcing Plunge's commitment to sustainability. Overall, the project enhanced Plunge's brand recall, customer loyalty, and market presence both online and offline.